Here is the most common piece of feedback I’ve had about One Metric:

“It doesn’t do anything I can’t do with a spreadsheet”

In other words … “lame”.

But, I’ve decided to be encouraged rather than discouraged by this.

I recall working on the Trade Me redesign in the early 2000s, and one piece of feedback we had was that it all looked and felt a bit “Tommee Tippee”. I’m sure that was meant as an insult too, but it was actually an unintended compliment. If you can make something complex seem so obvious that even a toddler or frazzled parent can work it out and use it then it’s likely going to work for a large audience.

Here’s the thing: it’s true!

Everything that One Metric does can be achieved with a spreadsheet.

If you have got enough time and motivation to set it all up, and you have the consistency to maintain the habit of regular updates, and you have the discipline to not mess with formulas or formatting, and the people you share the data with are happy to consume it in that format … you should definitely use a spreadsheet.

But the reason we’ve put our energy into building this tool is we see over and over again that none of those things are true. And so while the state of the art might be a spreadsheet, the experience of those who would benefit from having a better handle on their metrics and those who want to receive regular updates about the companies and teams they work with is really poor.

While we might have recreated a subset of the functionality of a spreadsheet, what we’re actually building is a pit of success. That is, something that causes you to just fall into the best ways of working with your metrics. Something that makes it remarkably faster to setup from the get-go with most of the formatting work done for you by default. Something that lets you create reports you are proud to share, so you get the feedback you need. Something that nudges you to establish the habits that cause this all to work. And, over time, something that gets better and better without you having to do all of the heavy lifting, because we know you have a thousand other demands on your time.

Interestingly the second most common piece of feedback I’ve had - often from the same people and immediately following the first - is:

“It’s not useful to me yet, because it doesn’t integrate with [blah]”

I mean, that’s also likely true. We integrate with Xero and Google Analytics currently, and hope to add other integrations over time, but given the number of external systems that contain possible metrics we’re only ever going to support a small fraction of them directly.

Interestingly, I always try to ask how they are currently sharing metrics from that system, and inevitably the answer is either: a) they aren’t 🤔; b) they manually copy-and-paste values into a spreadsheet (which they could just as easily do with One Metric) 😳; or c) they have spent waaay too much time and money setting up a complex Rube Goldberg machine to export values from one system via some intermediary format so that they can be imported into another reporting system 😞.

If that all sounds familiar to you and you’d like to export an alternative to your complex and embarrassing spreadsheet take a look today.

Start with the mindset of replicating what you’re currently doing, but in the context of a tool that is going to guide you in the right direction, rather than open a world of infinite possibilities (aka opportunities to get it wrong).

I hope you might be pleasantly surprised!