I’m excited to announce the second data source for One Metric is Google Analytics.
It’s not an exaggeration to say that One Metric is the reporting layer for Xero that I’ve always wanted. It makes it super easy to quickly create a report with just the numbers that you’re interested in, presented in a really clear format that is quick to digest (graphs FTW!), and works great on both laptop and mobile. Being able to set this up so that values from Xero are automatically updated in the One Metric reports every night is really a game changer.
But, of course, financial metrics are not the only things that you might want to track in your dashboard reports. What about other metrics, like your website or app analytics? It would be great to be able to import values automatically from other systems, just like you can with Xero…
So, it's great to be able to add Google Analytics as another data source.
What does this mean?
Just like you can already do with Xero, you can setup your Google Analytics account as a data source and then select the metrics you want to import - everything from users, sessions and pages, including durations (e.g. average time per page etc).
Once that is set up One Metric will automatically update values every 24 hours, no further data entry required, so you always have the most up-to-date information at your fingertips.
You can supplement these values with other metrics - everything that is imported from Google Analytics and from Xero can be combined in calculations with each other or with other metrics that you enter manually (e.g. by combining revenue values from Xero and session values from Google Analytics you could immediately calculate a value for “Revenue per Session”).
And, you can quickly and easily include these in reports that you can share with everybody who needs to see them in just a couple of clicks. It is great to show people how they can go from a blank page to a beautiful summary report showing all of the headline Google Analytics metrics in just a few minutes.
For example, here is a simple shared report that we've created with some of our own analytics metrics:
This is available to all One Metrics users today. We hope you’ll try it out. There is lots of help available to guide you in getting started with this. If you’re not registered yet, all new accounts come with a 30-day free trial, so you have nothing to lose.
At this stage any feedback is useful, so we’d love to hear how you get on.
And, if there are any other systems that you’d like us to consider as the third data source please shout out - the plan is to continue to add more and more.